Upbeat, from The Good Whey Co.
Upbeat was launched in May 2013 across London with a fully integrated marketing campaign. On the back of the launch campaign a number of leading retailers approached the company and distribution grew rapidly. Today Upbeat is available in over 5,000 outlets including Waitrose, Tesco, and WHSmith
Winner: Best new brand or business, Beverage Innovation Awards, Drinktec, FoodBev 2013 in Munich, Sep 13
Winner: Best New Dairy Drink at Global Dairy Industry Awards, Jun 14
Winner: Food Chain Marketing at UK Cream Awards 2014, Sep 14