Upbeat, from The Good Whey Co.

Upbeat was launched in May 2013 across London with a fully integrated marketing campaign. On the back of the launch campaign a number of leading retailers approached the company and distribution grew rapidly. Today Upbeat is available in over 5,000 outlets including Waitrose, Tesco, and WHSmith 

Winner: Best new brand or business,  Beverage Innovation Awards, Drinktec, FoodBev 2013 in Munich, Sep 13


upbeat bottle.jpg

Winner: Best New Dairy Drink at Global Dairy Industry Awards, Jun 14


upbeat mktg.png

Winner: Food Chain Marketing at UK Cream Awards 2014, Sep 14