Maximuscle's logo had many admirable qualities, not least the powerful star icon, yet it lacked the power its products delivered. A design agency was commissioned to create an iconic, powerful logo which would resonate with the brand's consumers.
William Ransom & Son PLC
The UK's oldest natural extracts business, founded in 1860, had been 'merged' (unsuccessfully as it turned out) with a pharmaceutical products business and a natural health products company. The result was a logo that attempted to combine the 'tablet' with the 'leaf'. From 2008, the focus was on 'natural' and so the logo was updated to reflect 'approachable, natural healthcare'.
This was a classic example of a large company underselling itself with a logo that had 'fallen over' so to speak! The new logo aimed to convey more premium, food values - and has stood the test of time as it remains the company's logo to this day (2016).
Phynova is a British life science business founded in 2001 and now about to commercialise a number of groundbreaking products to market. In so doing, there was a need to convey a more modern, richer, more consumer friendly feel without losing the distinctive 'water to plant' icon.
A new refreshing alcoholic cranberry drink launched in 2012 by identical twins Ben and Dan who live near Cambridge. They decided to call the drink 'Cranes' after the craneberry bush that has a flower that resembles the head of a crane and was so called by the early 17th century settlers in the States. The logo needed to convey stature and provenance at the same time.