Maximuscle logo to 2004

Maximuscle logo to 2004

Maximuscle logo from 2005

Maximuscle logo from 2005

Maximuscle

Maximuscle's logo had many admirable qualities, not least the powerful star icon, yet it lacked the power its products delivered. A design agency was commissioned to create an iconic, powerful logo which would resonate with the brand's consumers.

Logo to 2007

Logo to 2007

Logo from 2008

Logo from 2008

William Ransom & Son PLC

The UK's oldest natural extracts business, founded in 1860, had been 'merged' (unsuccessfully as it turned out) with a pharmaceutical products business and a natural health products company. The result was a logo that attempted to combine the 'tablet' with the 'leaf'. From 2008, the focus was on 'natural' and so the logo was updated to reflect 'approachable, natural healthcare'.

x

Logo in 2000                                                                                          Logo from 2001

Logo in 2000                                                                                          Logo from 2001

Premier Foods
This was a classic example of a large company underselling itself with a logo that had 'fallen over' so to speak! The new logo aimed to convey more premium, food values - and has stood the test of time as it remains the company's logo to this day (2016).

 

Logo to 2015                                                                                                 Logo in 2016

Logo to 2015                                                                                                 Logo in 2016

Phynova
Phynova is a British life science business founded in 2001 and now about to commercialise a number of groundbreaking products to market. In so doing, there was a need to convey a more modern, richer, more consumer friendly feel without losing the distinctive 'water to plant' icon.

Logo 2012-14                                                                                                      Logo from 2015

Logo 2012-14                                                                                                      Logo from 2015

Cranes
A new refreshing alcoholic cranberry drink launched in 2012 by identical twins Ben and Dan who live near Cambridge. They decided to call the drink 'Cranes' after the craneberry bush that has a flower that resembles the head of a crane and was so called by the early 17th century settlers in the States. The logo needed to convey stature and provenance at the same time.