Maximuscle was founded in 1995 by Zef Eisenberg. In June 2004, I joined as Managing Director as part of a management buy-in / buy-out. By April 2007 the company's revenues had tripled and EBITDA had quadrupled. Today Maximuscle is owned by GSK and has been renamed MaxiNutrition.
T-Mobile Company of the Year: Overall Winner, 2007 Fast Growth Business Awards
"...since a private equity backed MBO in 2004, the company has truly added more muscle to an already strong brand."
"The company has successfully transformed itself from a business creating products for the most serious and committed training enthusiasts to one that caters for every gym-goer."
"The company has been superbly managed and appears set for a fantastic future."
VC-backed Business of the Year: Winner, 2007 Fast Growth Business Awards
"Maximuscle scored highly with the judges against all the criteria. Following the buy-in, management buy-out (BIMBO) in 2004, Maximuscle relaunched with a reinforced board and continued to build on excellent foundations, producing ambitious business plans which have all been achieved."
2008 Sunday Times Profit Track 100: Maximuscle was 26th
Maximuscle achieved 61% CAGR over three years to April 2007.
The business was sold in December 2007 for £75m with no debt in a secondary buy-out.